Tory is a multi-faceted brokerage with paid and independent agents focused primarily on first-time millennial home buyers.
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The Torii Homebuyer Dashboard is an interactive search management experience for buyers who work with Torii agents.
platforms: iOS app; Browser
perfect for: home buyers; Tour Agents
Top selling points
- Flexible mobile / desktop experience
- lifestyle first search
- Classify photos and compare rooms
- Search with the help of staff and agent
- Attractive User Interface
The most important attention
Torey is a multi-faceted brokerage with paid and independent agents focused primarily on millennial home buyers, the demographic most impacted by current market conditions. If a company can find its audience in today’s market, it must experience long-term success.
What you should know
Torii’s consumer-facing software is an ideal search management solution for its agent clients. Instead of sending out lists of leads in the hope that they will become customers, buyers are connected to Torii after a relationship is established. It is not a third party portal or just an added value, it is the primary fabric that connects Torii agents and their clients. It is also a very smart and innovative search solution.
Torey believes that technology should follow the consumer, and that when needed, software can better enable people to meet them. People and software, no Just software.
Consumers, for example, want to be able to compare not only homes but rooms within each home. If a buyer is trying to choose between two venues, it is usually price or specific features that drive the choice.
Tori’s search function removes discussion on the front end, allowing users to categorize and view listings room by room by specifying the order in which published listing images appear. that’s cool. It also allows sorting according to the quality of the room, which is achieved by reading the devices, finishes and general condition of the room in the photo.
The machine learning behind the image analysis is developed in-house.
But I put the cart first. The Horse Leading Everything is a simple home allotment test that is posted when the account is set up. It lets customers select images that overlap home preferences, details wants and needs, and asks about activities, hobbies, location preferences, and even specific target neighborhoods. Used to guide the initial selection of homes, this data is historically derived from an extended master flirtation (nurturing potential clients) to gain business, or inferred in part by sending homes to see what’s consistent.
Torii’s engaging, app-inspired experience masterfully captures this data and makes the process fun, not prescriptive or administrative. It is not a model for hospital admission.
Designated Torii agents, as well as paid account executives, are always on the dashboard, always clicking on the chat box away from the viewer’s top-right corner.
Account representatives handle the initial setup of the customer, providing guidance to authorized agents when legally or operationally necessary. Much of it is done via texting and chatting. In short, the relationship has several professional and coach contact points.
The main navigation menu categorizes activity units by search, favorites, saved searches, tour calendar and favorites, a list of useful user interface elements, called home buying tools.
This library of power-ups gives the user all kinds of ways to stay connected and learn more about buying and selling. Best Buys Flatten Low Price Homes Into the Pockets of More Expensive Companies and Comps Chomper – chopper comp – It puts the power of the CMA in the hands of the client, giving them the same kind of home and market stats from which to build a fairly robust analysis. There is also a price indicator that displays market data rates and a list of selling price percentages by zip code.
The Fixer Finder is for the investor or buyer who doesn’t mind getting shards, while the Random Home tool allows window shoppers to enter location and price caps and scroll through randomly generated listing pages in full screen. Hi, this is fun.
A few years ago, I reviewed a browser extension that allows groups of people to create conversations about listings on any search site. This was the first iteration I’ve seen of group research, and it’s now common, and increasingly important to a home buyer’s opinion.
HomeBuzz in Torii is similar. Designed for Chrome, the social shopping experience will work on Torii, Zillow, Redfin, and other major portals, enabling users to share their thoughts on a potential new friend’s home. Participants can submit ratings, be notified of trending listings, choose to vote down or up and even create a leaderboard.
All that remains is for Torii to attract aspiring homebuyers to the attention. Like Prevu and Luke, Torii is another alternative mediation that doubles the amount of customer experience in a relationship recipe. They don’t hope that email newsletters and a barrage of new listings sent some distance between phone calls will be enough to win business. These companies offer customers something real to interact with, and pre-deal value.
I see Tori and her ilk as precedents. My demo did not reveal an industry-ignorant agitator bent on belittling the way most agents do business. Maybe they won’t, maybe I’m really excited to see what’s next.
But if Torii Brokerage doesn’t last, it won’t be because they don’t know how to create real estate software.
Do you have a tech product you’d like to discuss? Send an email to Craig Rowe
He started Craig C. and now helps agents make technology and marketing decisions by reviewing Inman’s software and technology.