Blue Cross and Blue Shield of Minnesota partner with Health In Her HUE to connect black women and women of color with culturally sensitive health care providers

The place-based partnership focuses on helping the community that is disproportionately affected from racial injustice and health inequity

EGAN, Minnesota, September 29, 2022 /PRNewswire/ — Blue Cross and Blue Shield of Minnesota (Blue Cross) has announced a partnership that will provide free access to Health In Her HUE, a digital platform connecting black and women of color with culturally sensitive healthcare providers. Participants will also be able to join Health In Her HUE The experience of the Virtual Care Squad, a support group created by and for Black women and women of color that focuses on relevant health topics.

This effort is part of Blue Cross’ five-year partnership with the city Brooklyn Centerone of the most racially diverse cities in Minnesota and the only municipality in the state to be led by blacks at both the mayor and city manager levels. Blue Cross will fund approximately 200 Health In Her memberships HUE at Brooklyn Center.

Health in her HUE The platform is designed to empower black and women of color to advocate for themselves in health care settings and connect them with culturally sensitive medical providers. The platform includes a provider directory where users can search and filter to find providers that meet their unique needs, as well as a content library that includes relevant and evidence-based health information curated by Black and women of color. Health in her HUE the team is actively working to increase the number of culturally sensitive suppliers listed in the Minnesota.

“My own experience navigating our healthcare system was a big influence in starting Health In Her HUE. I know what it’s like not to feel heard, understood or cared for in a medical facility,” said Edwina Brightco-founder and Chief Product Officer of Health In Her HUE. “We want to empower black women to advocate for themselves and help them find a medical professional they can trust.”

Blue Cross’s continued commitment to eliminating health care disparities

“It is essential as a healthcare company that we recognize the devastating effects of racism on the health of women of color and specifically black women. Black women face some of the greatest racial and health disparities in our nation,” said Bukata Hayes, vice president of racial and health equity at Blue Cross. “Health in her HUE cultural and community centers to empower black women to find a trusted health care provider who understands their reality.”

The agreement with Health In Her Hue is the third technology-based pilot program that Blue Cross has implemented Brooklyn Centerfollowing recent announcements with TurnSignl and Hurdle Health.

For the Blue Cross and the Blue Shield of Minnesota

For nearly 90 years Blue Cross and Blue Shield of Minnesota ( supports the health, well-being and peace of mind of our members by striving to ensure equitable access to high-quality care at an affordable cost. Our 2.7 million members can be found in each Minnesota county, all 50 states and on four continents. Blue cross and blue shield of Minnesota is an independent licensor of the Blue Cross and Blue Shield Association.

For the health in her HUE

Health in her HUE is a digital platform that connects Black and women of color with culturally sensitive healthcare providers and offers health information and content that centers their lived experiences to reduce racial health disparities by harnessing the power of technology, media and community to improve health outcomes for black and women of color.

SOURCE Blue Cross and Blue Shield of Minnesota

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