Revolutionary UP.P™ Pea Protein Absolute Unlocks the Potential of Plant-Based Protein
Lethbridge, APAnd May 10, 2022 /PRNewswire/ — Canadian plant-based Ag-tech processor, PIP International (PIP), today announced a groundbreaking technological breakthrough in plant proteins. Innovative technology has finally broken the code for pea protein’s bad taste, color, texture and poor performance, driving industry “UP” standards and the potential to change consumers’ enjoyment of plant-based foods. UP.P™ or “Ultimate Pea Protein” offers what no other pea protein can deliver, demonstrable visual appeal and superior functionality while providing a level of affordability that attracts global attention from major food manufacturers.
In 2020, PIP International, a Canadian privately owned company, was awarded an exclusive master license agreement for the rights to use and sublicense transformative “coercion” technology. Using a targeted reaction, under strict parameters, the process quickly but gently separates or “forces” proteins without compromising their functional properties. In addition, PIP demonstrates evidence of their commitment to the environment by harnessing alternative industry technologies to significantly reduce water, generate and store abundant green energy, eliminate waste, and significantly reduce natural gas requirements.
“The growing demand for plant-based proteins is at an all-time high, but consumers still want more fun and sustainable plant-based options. UP.P™ from PIP is responsibly extracted with a heavy emphasis on neutral taste without diminishing performance, resulting in a product It has unparalleled potential to disrupt the industry,” She said Kristen LewingtonCEO of PIP International. “PIP is excited to introduce UP.P™, as we’ve seen what others have seen, but we are now doing what others haven’t done before.”
Knowing where our food comes from and how it is processed changes the number of companies that do business. To implement full PIP supply chain transparency, in late 2021, PIP secured the acres required to increase current and future demand for peas. PIP has the unique ability to implement pioneering Ag-tech traceability program, controlling from seed to final protein.
Committed to accelerating the global adoption of sustainable plant proteins, UP.P™ transcends diverse applications for food manufacturers including: dairy, cheese, spoons, beverages, confectionery and specialty foods. Known for their complete essential amino profile and soil-proven environmental benefits, peas are an excellent source of protein, rich in fiber, low in fat, digestible, low in allergens, and use less water for growth.
“IMPROVE SAS has been working closely with PIP International for more than two years to commercialize significant advances in vegetable protein extraction technology,” She said Dennis CiroIMPROVE SAS CEO, France. “PIP has an exclusive master license agreement for IMPROVE’s innovative, patent-pending, sustainable extraction technology that will deliver the cleanest tasting, highest performance and most sustainable pea protein to the market!”
With the vegetable protein industry expected to reach more 14 billion US dollars In the next three years, and the growing criticism of unsustainable processing, the agri-food sector requires more investment and innovation. PIP’s international vision and emerging ecosystem is a shining light in the food industry and Canada Food Corridor They invest and innovate to maximize new product developments, value-added economic flows, and environmental stewardship. As a result, consumers will soon have a cleaner, tastier and more improved option for their plant-based protein, thanks to UP.P™.
High resolution images are available for download: here
About PIP International Inc.
PIP International Inc. (‘PIP’) is a plant-based processor based in Canada. Gentle, innovative patent-pending PIP process delivers a neutral taste, free of additives, neutral colour, smooth texture and high performance protein derived from yellow peas. Dedicated to expanding a more sustainable protein solution locally, nationally and globally, PIP’s team of food industry experts bring decades of design, operations and commercial acumen to this new, first-of-its-kind venture. PIP’s commitment to adapting and adopting innovative sustainable practices across all business functions, from farm to consumer, is reinforced by owning the rights to a revolutionary new patent pending wet fractionation process that reduces water use by 30% compared to conventional methods.
SOURCE PIP International