Travel Industry ‘As We Knew It Dead’
Palma de MallorcaAnd the SpainAnd the June 1, 2022 /PRNewswire/ – Choose what we want, how we want it, when and at what price. Simple in concept but complex in embodiment, this formula was the pillar of Con-X 22, an international conference organized by TravelgateX which brought together in Mallorca – at the Es Baluard Museum of Contemporary Art – more than 300 CEOs from 45 countries and major companies in the global tourism industry .
Adapt, Pivot, Grow is the title of this new edition of Con-X, the first after the Covid-19 pandemic. These three concepts perfectly sum up the event’s goal: to identify challenges that the travel industry must consider in the short and medium term to attract and retain customers from an experience standpoint. That is, tourism, as we have known it until now, has already disappeared.
“If we learn anything in these two years of pandemic and uncertainty, we must adapt to what the user really wants,” he explained. Peter Camara – CEO of TravelgateX – added: “The rules of the game have changed and the user now wants to customize their trips. Our mission, as well as other companies in the sector, is to be able to deliver what they are looking for for and/or need.”
Customized journeys and user experience
After the first introduction by the master of ConX-22 ceremonies, Bill O’Connor – Founder of The Innovation Genome Project, from Silicon Valley- 300 event attendees were able to enjoy the presentation by Jonathan Bedford Sales Manager (CSO) at SiteMinder. During this exhibition, Bedford stated that the transformation of the travel industry as a form of growth will be crucial. Shift must, in the words of the expert, commit to excellence in terms of presentation and focus on personalizing travel packages.
The way to understand the industry from an increasing perspective also includes adapting to new digital formats and this is what 72 percent of users who access a website from a mobile device (tablet or phone) do. Vitality arrived Jonathan Bedford. “We cannot overlook the importance of the technological tools we have, as they are being used more every day.”
Technology and Collaboration: The New Ecosystem
Another concept that the industry should ignore from its glossary of terms is the so-called “inter-firm competition”. The bet is to create a new business ecosystem, which, although more complex, will be more competitive. The success of this concept lies in the fact that not only large companies will not stand out from small companies, but all of them – based on the quality of their products and offerings – will be able to be a key player in this new game.
This message was explained in the speech of d. Water Gears – Director of Research and Data Producer at SKIFT who, in addition, highlighted the importance of knowing how to adapt to the world around us: “A world with wars, with brutal price hikes, with job cuts, migration crises, rising costs, hyperinflation and climate change. ..”.
“The travel industry as we have known it so far is dead… At the level of the companies themselves, it suffices to see that the number of people working at home is increasing, distances have changed too, and this leads to many new opportunities that we must seize. Everything is made up. of knowing how to adapt,” Geerts explained.
These statements were referred to at an interesting round table attended by Lee Hayhurst (Travolition), Christian Kremers (AMResorts), Jun Chu (trip.com), Gary Virtanen (Stena Line Travel Group), Alan French (Thomas Cook ), Mirja Cycle (Amadeus).
“An ecosystem of cooperation between companies and at all levels has been proposed, in an attempt to link distribution with experience between large and small companies. You can no longer think of one solution, but in different formats,” he said, Mirja CycleVP Traveler Centric Executive Platform, Amadeus.
Question about position: key Toni Nadal
The final touch was given to the first round of presentations in the morning by Toni NadalDirector of the Rafa Nadal Academy. The coach and speaker emphasized the concept of – in his words – “key” and this is nothing but attitude.
“It is all about mental strength and demeanor. And we have been able to see evidence for years with the best tennis players in the world, including my nephew, Rafael. If Novak plays well, he wins, if Rafa plays well he wins, if Federer plays well. Well he wins. Now, thanks to the situation, it is also true that if Novak plays badly, he wins, if Rafa plays badly, he wins too, and if Federer plays badly – which he doesn’t usually – he wins too. The secret lies There. Everything is a style and you should know how to use it even in the worst moments.”
Who is behind CON-X
Travolution, NXOdirect, Peakpoint Global, Fastly, Darina Holidays, FastPay, Prime Travel, Roibos, Welcomebeds, Interrías, TBO.COM, Methabook, Priceline, Google Cloud, Worldline, Webbeds, Altostratus Telefónica, Xacobeo 21-22, Rakuten TravelXChange, OpenRooms And, among others, global technology and tourism companies that have decided to lend their support to this “high-voltage” event, technology and networking.
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