eHealth is celebrating 25 years of helping consumers find the right health coverage for their evolving needs

Groundbreaking company transforms industry with consumer-first omnichannel standards for health insurance marketplaces

SANTA CLARA, CA., November 17, 2022 /PRNewswire/ — This week, eHealth, Inc. (Nasdaq: EHTH) (, a leading online private health insurance marketplace, celebrates its 25th anniversary. eHealth was founded in 1997 and its technology was used to facilitate the first ever online sale of an individual and family health insurance plan. Since then, the company has grown to serve the needs of small businesses and Medicare beneficiaries. eHealth pioneered many of the innovations in online comparison shopping that were later adopted by the industry at large and government markets.

“We are celebrating the continued growth of our business and marking our 25-year history,” said eHealth CEO Fran Soistman. “It’s fitting that eHealth’s anniversary comes at the height of open enrollment season, as a relentless focus on serving consumers’ health insurance needs has always been at the center of our founding vision, our technological innovation and our success over the years.”

“eHealth is proud to serve a generation of American health insurance consumers,” continued Mr. Soistman. “We were there to help people transition from individual and family coverage to Medicare; we’ve helped college graduates switch from mom and dad’s plan to a new health plan of their own; and we’ve helped other clients find group health coverage when starting small businesses in their communities. Through it all, eHealth’s purpose has never wavered: to help everyday people navigate a complex and personal decision, to educate and empower them, and to provide them with the support they need to find the best healthcare solution. providing for their needs and budget.”

Since its founding in 1997, eHealth completed its initial public offering in 2006. Prior to the passage of the Affordable Care Act, eHealth aggressively advocated for the needs of individuals and families who purchased their own health insurance coverage. In 2010, the company acquired and launched, accelerating its entry into the Medicare market. That same year, eHealth won a federal government contract to provide plan comparison technology support for an early version of In 2018, the company acquired GoMedigap, further expanding its commitment to Medicare beneficiaries. This year, eHealth began offering ICHRA products and services to employer groups.

Licensed in every state and District of Columbia, eHealth offers thousands of health insurance plans from approximately 200 insurance companies nationwide. Through its online marketplaces and with the support of eHealth’s own licensed health insurance agents, the company has connected more than 8 million Americans to quality, affordable health coverage.

Mr. Soistman concluded, “On behalf of the entire eHealth family, I want to speak directly to our customers and our insurance company partners: Thank you for being part of the continuing story of eHealth innovation and service. You’ve helped us transform an industry that has brought transparency and insight and, most importantly, peace of mind to millions of Americans since 1997. As we rededicate ourselves to this calling today, I am confident that the next 25 years of eHealth will prove to be even more successful.”

About eHealth
For more than 25 years, eHealth, Inc. (Nasdaq: EHTH) serves American consumers with innovative technology and licensed agent support to help them find health insurance solutions that meet their personal needs. Through its proprietary health insurance marketplace on and, eHealth has connected more than eight million members with quality, affordable coverage. eHealth offers Medicare Advantage, Medicare Supplement, Medicare Part D, individual, family, small business and ancillary plans from approximately 200 health insurance companies nationwide.

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SOURCE eHealth, Inc.

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