With a design approach focused on innovative scaling, the latest technology and unparalleled amenities for guests, Hard Rock Live It will serve as a flexible event center with the capacity to host several programs including live performances, a variety of major sporting events, parties and more. The venue seats up to 2,500 or more than 3,000 passengers for general admission, with no spectators within 140 feet of the stage. Additionally, the destination will offer a second-level mezzanine with VIP seating and a balcony, creating an intimate setting that offers some of the most compelling experiences and sightlines on the market. Guests can also enjoy Hard Rock memorabilia cases displaying more than 40 signature items, a photo booth, and a full-service bar.
“Live music and entertainment are a core feature of the Hard Rock brand,” he says. Mark Bertha, president of the Hard Rock Hotel and Casino in Sacramento, Fire Mountain. “We are very excited to be able to offer unparalleled entertainment experiences from leading talent, in an unparalleled setting in the Sacramento region. The Hard Rock Live At the Hard Rock Hotel & Casino Sacramento in Fire Mountain will become The A place for live entertainment and will continue to provide world class amenities, entertainment, and support to the community.”
Hard Rock Live Additionally as a community resource in regional emergencies. The design of the building, which was overseen by the leaders of the Estom Yumeka Maidu tribe at the Enterprise Rancheria, was intended to serve as an emergency shelter for up to 1,000 people, if needed.
Hard Rock’s recent expansion demonstrates the company’s continued commitment to Yuba–Sutter community and gives visitors another reason to visit our area” Gary BradfordThe Yuba County Supervisor whose district includes Hard Rock Sacramento. “We are very excited about the great entertainment options that will now be available at Hard Rock Live!
before opening, Hard Rock Live Hosted a community fundraising concert featuring regional acts Tyler Rich and Temecula Road. triggered the event $50,000 Donated to support local charities Yuba Sutter Colusa United Way, SayLove and Yuba Sutter K-9 Association.
He added, “We have created a fantastic destination location along with an unparalleled partnership with Hard Rock International. Our membership of the Tribal Council and Foundation is committed to a long-term vision of growth and prosperity for all involved.” Glenda NelsonAnd the Tribal Chief, Enterprise Rancheria of Estom Yumeka Maidu, owners of Hard Rock Sacramento. “More than 2 million people visited Hard Rock Sacramento last year. We are pleased to complete Phase Two of our expansion in less than 3 years of operation, allowing us to expand all avenues of giving back.”
Freedmatter Design Group is the standard engineer for Hard Rock Live. Scéno Plus is the venue’s theater and interior designer. Hard Rock Live The Hard Rock Hotel & Casino Sacramento in Fire Mountain will be the sixth project between Scéno Plus and the Hard Rock brand. Local contractor Moorefield Construction is supervising construction. Live Nation is the venue partner for booking national tourism talent.
Photo originals from the local community fundraising concert can be found here. For more information on Hard Rock Live Sacramento, please visit https://www.hardrockhotelsacramento.com/entertainment/hard-rock-live.
About Hard Rock Live at Hard Rock Hotel & Casino
The Hard Rock Live It is a state-of-the-art 2,500 seat multi-functional music space located in Yuba County, Californialocated 35 miles north of Sacramento. It can host live music as well as comedy, MMA, and Boxing, as well as marketing, charities, and social events throughout the year. Live Nation, the world’s leading live entertainment company, will be the exclusive talent booking agency for the venue.
About Hard Rock Hotel & Casino Sacramento at Fire Mountain
Hard Rock Hotel & Casino Sacramento at Fire Mountain features the latest in live music, entertainment, world-class hospitality, gaming, and exceptional cuisine. The property is Hard Rock’s first Vegas-style casino in California It offers a hotel with multiple suite options, a large gaming facility with 1,600 slot machines and 60 table games, along with an outdoor pool and deck area, large meeting space and five unparalleled restaurants. Hard Rock Live It is a flexible event center with the ability to host several programs including live performances, major sporting events, and parties of up to 2,500 seats or more than 3,500 passengers for general admission, with no spectators within 140 feet of the stage. The property recently opened ROCKTANE GAS + SMOKE, a new modern Hard Rock-branded gas service station and touring smoke shop, a first on the West Coast. The property includes premium brand amenities such as The Sound of Your Stay® In-Room Music Program, The Rock Shop®, Unity Store, and Body Rock® Fitness Center. In addition, the project represents a historic partnership between two Native American tribes – the Seminole FloridaAnd the owners of Hard Rock International and Enterprise Rancheria. Owners of the Hard Rock Hotel and Casino Sacramento in their Fire Mountain facility, Estom Yumeka Maidu Tribe of the Enterprise Rancheria is a sovereign Native American nation that provides diverse tribal government services and programs that improve the quality of life for approximately 1,000 tribal citizens and surrounding communities in Northern California. For more information on Hard Rock Hotel & Casino Sacramento at Fire Mountain, visit www.hardrockhotelsacramento.com.
About Sceno Plus
Founded by Patrick Berge in 1985, an architect by training, and Lauren BertiumGraduated in Dramatic Arts, Scéno Plus is a world-renowned, family-run, Montreal-based company that specializes in designing performance venues and buildings for cultural or recreational use. Since 2020, the two founders have taken over the management of the company. Olivier Bertheum-Bergé is President and CEO and Vincent Bertheum-Bergé is Vice President and Chief Operating Officer. A duo that limits Olivier’s architectural creativity with business sense at Vincent, CPA, CMA through training. Scéno Plus offers an exclusive approach consisting of integrated services under one roof: architectural and interior design, theater design, integration of specialized technology and equipment. To find out more, visit www.scenoplus.com.
About Live Nation Entertainment
Live Nation Entertainment is the world’s leading live entertainment company consisting of the global market leaders: Ticketmaster, Live Nation Parties, and Live Nation Sponsorships. For additional information, visit www.livenationentertainment.com.
Source: Hard Rock International