Hard Rock International Signs ECPAT Child Protection Act to Help Prevent Human Trafficking

Hollywood, Florida. Hard Rock International has announced that it has signed the ECPAT Child Protection Code of Conduct, the world’s first voluntary set of business principles that travel and tour companies can implement to prevent child sexual exploitation and trafficking.

For several years, Hard Rock has implemented comprehensive protocols, trained more than 27,000 hotel and casino teams globally, and collaborated with community partners and advocacy groups, in an effort to prevent human trafficking. Earlier this year, Hard Rock and ECPAT-USA launched the Social Identity Quest, a program designed to educate young people about self-protection against the dangers of being tempted online. Today, Hard Rock and ECPAT-USA are proud to share the program they have accessed, learned, and participated in 1 million dollars High school students across the United States.

“By signing the ECPAT Blog, we are honored to play a role in helping strengthen our industry’s response to human trafficking. The social goal is Hard Rock Lives and our motto “Take Your Time to Be Kind” embodies our commitment to addressing and preventing sexual, labor and other exploitation of children and the vulnerable, with uphold human rights,” Hard Rock International President Jim Allen joined forces with Marcellus W. Osceola Jr., president of the Seminole Tribe of Florida, Laurie L. Cohen, CEO of ECPAT-USA, and Harold F. Pryor, Broward County District Attorney, to sign the code. “Hard Rock members around the world remain committed to working with nonprofit organizations, government officials, and the communities in which we operate to be a role model for the hospitality and leisure industry.”

The ECPAT Act is a joint project of the tourism and hospitality industries and ECPAT-USA, the leading policy organization in the United States that seeks to end the commercial sexual exploitation of children. The Code provides a framework for companies to establish policies and protocols, and provide training, education and support to collaborate with allied services in local communities, such as survivor support groups and law enforcement.

Hard Rock’s mission to social identity, with content developed by experts at ECPAT-USA and EduNetwork Partners, was launched nationally in January 2022. The results of this innovative program show that we can increase students’ knowledge of online safety by 13% on average. , based on a learning assessment.

“Effective education is essential to preventing exploitation and protecting young people, so we partnered with Hard Rock to create Social Identity Challenge (SIQ), an educational research game, to stimulate student-led conversations to reflect on online habits and emphasize healthy decision-making,” said Laurie L. Cohen, CEO of ECPAT-USA. “More and more exploiters are using social media to get to know and connect with young people. The fact that we have reached over a million students in 45 states in just a few months shows how important and badly needed this program is.”

Human trafficking disproportionately falls victim to Indigenous communities. Survey data from four regions across the United States and Canada found that an average of 40 percent of women involved in sex trafficking identified as Aboriginal or First Nations, even though they represented only 10 percent of the population in those places.

Due to strong demand for the program, Hard Rock and ECPAT-USA are exploring adapting it to support Native American communities across the country, working with ECPAT-Mexico to reach students in Mexico.

“To protect children and vulnerable people, we must collaborate across law enforcement, state attorneys’ offices, community groups, and industry,” Harold F. said: Pryor, Broward County District Attorney. “We are pleased to join Hard Rock, the Seminole Tribe of Florida, and ECPAT-USA in their efforts to combat human trafficking here in South Florida and around the world.”

Photo originals from the signature of the ECPAT Child Protection Code of Conduct for Tourism can be found here. For more information on ECPAT-USA and the Code of Conduct for the Protection of Children in Tourism, please visit www.ecpatusa.org. For more information on Hard Rock’s social goals and slogans, please visit: www.hardrock.com/living-our-mottos.aspx.


ECPAT-USA is the leading anti-trafficking organization in the United States that seeks to end the commercial sexual exploitation of children through education, advocacy, policy and legislation. ECPAT-USA is a member of ECPAT International, a network of organizations in 104 countries with one common mission: to eliminate child sexual exploitation and trafficking worldwide. For more information, visit www.ecpatusa.org.

About Hard Rock®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning across 253 locations that include owned/licensed or managed hotels, casinos, rock stores, live performance venues and coffee shops. HRI also launched a joint venture called Hard Rock Digital in 2020, which is an online sportsbook, retail sportsbook and online gaming platform. Beginning with Eric Clapton’s guitar, Hard Rock has the world’s largest and most valuable collection of original music memorabilia in over 86,000 pieces, displayed at their locations around the world. In 2021, Hard Rock was honored as one of Forbes’ Best Employers for Diversity, Top Employer for Women and Top Employer in the Travel, Leisure, Games and Leisure Industry. Hard Rock has also been named the Best Managed Company in the United States by Deloitte Private and The Wall Street Journal and was named the top performing hotel brand in JD Power’s North America’s Hotel Satisfaction Study for the third consecutive year in 2021. The Seminole Tribe of Florida . For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

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