Leisure travel to take off this summer

More Americans are planning to travel this summer, even as financial worries replace health concerns for the first time since the pandemic began

New YorkAnd May 24, 2022 /PRNewswire/-

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  • Intent to travel take off 6 in 10 Americans plan to travel this summer, up from 5 in 10 last year.
  • Total Travel spending will increase. Among travelers, 28% plan to spend more than in 2019, up 6% from 2021, even as consumers grow increasingly concerned about rising airfare and lodging prices.
  • COVID concerns continue to influence travel decisions, though FFinancial worries are now the main reason among Americans who plan to stay at home.
  • although International travel has become significantly more convenient Over the past year, only one in eight Americans plan to travel abroad this summer as the demands of the novel coronavirus (Covid-19) remain unpredictable.
  • The adoption of private rentals continues to grow. Of the 20% of travelers who plan to stay in private rentals, 1 in 7 will use this type of accommodation for the first time this summer.
  • Driven by flexible working arrangements, 1 in 5 Travelers plan to work during the longest summer trip. Laptop Loggers plan to take more trips, spend more, and show preferences through travel decisions.

Why is this important
Perceptions of safety related to travel and social activities are at their highest since the pandemic began, leading many Americans to plan summer trips. However, amid renewed optimism about leisure travel, financial concerns and rising prices are taking their toll on travelers. Deloitte new report,”Back to Holidays: Deloitte Summer Travel Survey 2022The trends and preferences that will guide leisure travel this season. The report is based on a survey of 4,233 Americans. From 23 to 30 March 2022. Of those, 2,536 qualified as travelers, and a smaller subset of 1,960 travelers said they would stay in paid accommodation rather than just family or friends.

Summer travel comes back to many Americans
While leisure travel seemed to be making a comeback last summer, the Delta and Omicron variants slowed its return. Now, with traveler confidence growing, summer travel 2022 is likely to surpass both 2021 and pre-pandemic levels, with the desire to spend time with family and friends the main travel driver. However, financial and health concerns will continue to affect where and how Americans travel.

  • Six out of 10 Americans will travel this summer, up from last year when 5 in 10 Americans planned the same.
  • Travelers will take an average of two trips this summer with most (83%) planning to stay in hotels and/or rentals. Half (51%) plan to fly, while a slightly larger number are planning road trips (57%). Only 7% plan to take a cruise.
  • More than a quarter (28%) of travelers plan to spend significantly more this summer than in their 2019 travel budgets for longer trips, due to higher prices as well as accumulated savings. Meanwhile, 15% plan to spend much less; Half of these travelers cite financial concerns.
  • Spending time with family and friends is the biggest driver of summer travel at 47%, up 13% from 2021.
  • Beaches continue to top all destinations (32%), followed by cities (29%) and the great outdoors (16%).
  • About two-thirds of travelers (65%) plan their longest trips for June and July, but the roads and skies must be crowded all summer with 45% of all flights scheduled for August or September. Moreover, flight times will be reduced compared to 2021; For a third of travelers (32%), the longest trip takes less than a week, up from 22% in 2021.

Travelers spread their spending across a variety of travel products
Travelers have a variety of options for their summer excursions. With growing confidence in the safety of lodging and air travel, they are willing to pay for comfort and space, indicating more optimism for travel providers.

  • Nearly half of Americans (46%) will travel and stay in paid accommodation, up from 41% in 2021.
  • While hotels are still more popular (79%), demand for private rentals is strong (20%). More than a third (34%) of summer rental travelers booked a private rental or were planning their first rental, up from 28% in 2021. Moreover, 7 in 10 of these new renting guests expect to continue staying in rentals on at least half of their trips from now on.
  • Younger travelers (aged 18-34) are almost twice as likely to stay in private lodgings (26%) or more likely to stay in private lodgings (55%) or older (14%).
  • Perceptions of safety for air travel are at their highest since the pandemic began. More than half (54%) of Americans feel safe traveling this summer, compared to 31% in 2021.
  • Nearly half (47%) of travelers would fly their own marquee flight, and 54% would be willing to pay for a more comfortable flying experience including first or business class (17%) or other upgrades (37%).
  • A quarter (27%) of air travelers will travel abroad, with Europe Being the most popular destination (49%); followed by Mexico and the Caribbean (28%); Asia (8%); middle/South america (7%); Europe, Middle East and Africa (6%); And Australia/ Oceania (2%). Among international travelers aged 55 or over, 6 out of 10 are planning to visit Europe, for 4 out of 10 young travelers. Geopolitical developments influence travel decisions for 6 out of 10 travelers.
  • With more air travel, fewer Americans will be on the road this summer: 62% will drive for at least one part of their trip, down from 76% in 2021. Nearly half (48%) will drive shorter distances (four hours or less), Up from 33% in 2021. Moreover, 8 out of 10 of these trips will last a week or less, which could contribute to an increase in short-haul road trips.

quote key
“This summer, Americans are more willing to travel than they have been since the pandemic began. As they take to the roads and skies, this pent-up demand is driving up spending across a variety of travel products. Air travel is set to rise, and demand for both hotels and private rentals is set to rise. Strong. While financial and transmission concerns of COVID-19 continue to be a factor in travel decisions, travel providers who remain flexible to changing consumer preferences will find new opportunities for their businesses to take off and thrive.”

Eileen CrowleyVice President of Deloitte & Touche LLP and the leading transportation, hospitality and services company in the United States

Health concerns decrease as financial fears increase
The transmission of COVID-19 remains an important factor in travel decisions, although its impact has diminished. However, financial concerns are high, with half of those who do not travel citing money as the reason for staying home.

  • This summer, finances (44%, up 13% from 2021) are replacing health as the main concern for travelers (33%, down 10% from 2021).
  • Passengers with less household income 50 thousand dollars You’re more likely to say it cut travel budgets significantly from 2019, compared to those with higher incomes.
  • Although health factors that play a role in destination selection are still considered, their impact is weak compared to last year, including avoiding crowding (68%, down 7%), and CDC guidelines (65%, down 9 %), and social distancing standards (61%, down 13%).
  • Travelers this year are more likely to engage in activities that involve sharing space with others, such as dining (6% increase) and sightseeing (2% increase).

Summer travel rises higher due to workplace flexibility
Flexible work arrangements to work from home and location are contributing to the emergence of a new type of leisure traveler – ‘laptop computers’. Those who plan to work at least part-time when they travel this summer attribute at least one trip to the ability to work remotely. On top of that, laptop travellers tend to spend more, take longer trips, and travel with larger groups.

  • One in five travelers are “laptop lovers” who plan to bring some work with them on their vacation, motivating them to take more frequent and longer trips.
  • Among laptops, 3 in 4 say their longest trip will take one to three weeks. Additionally, 4 in 5 are extending their trip due to their ability to work remotely, with a third extending their trip from three to six days.
  • The majority of laptops are younger and richer: 18-34 year olds are five times more likely to work on vacation, and those who report an income more than 100 thousand dollars Probably twice a year to do this. Four in 10 laptop retailers say their trip budget is above pre-pandemic levels, compared to 25% of classmates.
  • Laptops will travel in larger groups: 3 in 10 travel with three to five people, often children.
  • Laptops, which are more than 1.5 times more likely to remain in private rentals for the first time during the pandemic, are likely to continue to be used on half or more future trips.
  • In general, the experience of remote work has risen as a factor in choosing housing. For hotels, remote work experience has increased in impact by 12% as of 2021, while workspace inherent in private rentals has increased by 19% since last year.

quote key
“As travelers grow in confidence and health concerns subside, Americans are packing their bags and upping the ante on their summer travels. However, some increased financial concerns will keep them afloat. At the same time, flexible working arrangements are creating a whole new world of opportunities for travel suppliers to build loyalty. Among laptop lovers. These travelers are willing to hold a meeting and stroll on the beach during the same trip — and lengthen their time away in the process.”

Mike soVice President of Deloitte LLP and a non-certified leader in transportation, hospitality and services in the United States

Connect with us on Twitter at Tweet embed or on LinkedIn: @EileenCrowley and MikeDaher.

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