Paytronix & PYMNTS Report: Attracting Technology Enthusiasts

Consumers are more likely to order and pay via mobile devices.

  • 56% see mobile apps and the ability to pay online (57%) as factors that would drive them to spend more.
  • 40% are “extremely” or “extremely” familiar with restaurant subscription services, well above the average of 21% for the general sample surveyed.
  • More tech enthusiasts are using mobile apps to connect with QSR and schedule service loyalty programs.

Newton, MA, April 11, 2022 (GLOBE NEWSWIRE) – Paytronix Systems, Inc. The most advanced digital guest experience platform, today published the latest report in its ongoing series “The Digital Divide: How High-Tech Consumers Connect to Subscription and Loyalty Offerings,” a collaboration between PYMNTS and Paytronix, which finds a clear correlation between technology adoption and eagerness to join loyalty programs or subscription services. High-tech consumers—those with the most connected devices—in general, are especially keen to engage with their favorite restaurant brands, such as millennials and millennials.

Download the full The Digital Divide report: How high-tech consumers connect with subscription and loyalty offers

The report found that 60% of high-tech consumers participate in loyalty programs at quick service restaurants and 75% do so at table service restaurants. Additionally, high-tech consumers are more aware and eager to adopt subscription programs, with 40% being “extremely” or “extremely familiar” with restaurant subscription services, well above the average of 21% for the general sample surveyed.

Restaurant loyalty programs deepen the already strong relationships between brands and existing customers. Many of these high-value consumers crave the subscription experience, a development that has strong potential for both table service restaurants and quick customer service restaurants. Restaurants that embrace these initiatives – loyalty and subscription programs – will be in the best place to succeed in our competitive age of dining.

According to the report:

  • high tech customers They see mobile apps (56%) and the ability to pay online (57%) as factors that would lead them to spend more.
  • Loyalty and Rewards Programs Motivating a much larger share of high-tech consumers (51%) than ordinary consumers (37%) to spend more. Such programs are more likely to entice millennials and higher-income consumers.
  • QSR and table service Loyalty programs are among the most important builders of restaurant convergence among high-tech consumers. While 60% and 75% of high-tech consumers use loyalty programs at quick-service restaurants and table-service restaurants, respectively, only 39%, on average, use them in quick-service restaurants and 44% do so at table-service restaurants.
  • mobile apps It is the most common way all consumers connect with loyalty programmes. Many high-tech consumers use mobile apps to connect to QSR loyalty programs (72%) and a table service restaurant (79%), and 67% and 55% of mainstream tech consumers do the same, respectively.
  • Subscriptions – 34% of high-tech consumers are already enrolled in a subscription program, and 27% of non-high-tech subscribers are “very” or “extremely” interested in restaurant subscriptions. High-tech consumers interested in subscription services are also more likely to score in subscription services at both quick-service restaurants and table-service restaurants (61%) than the sample average (50%).

Read the pre-delivery report on Restaurant Rewards Reports.

methodology
The Digital Divide: How High-Tech Consumers Connect to Subscription and Loyalty Offers, a collaboration between PYMNTS and Paytronix, examines consumer relationships between technology and both QSR and restaurant loyalty programs. We surveyed 2,207 US consumers between January 11 and January 17, 2022 about their experiences. The average age of our respondents was 48 years, 52% of whom were female and 36% earned more than $100,000 annually.

Paytronix Systems, Inc.
Headquartered in Newton, Massachusetts, Paytronix is ​​a provider of SaaS Customer Experience Management (CXM) solutions for restaurants and convenience stores. By designing innovative software and integrating with more than 30 widely used POS systems, Paytronix empowers more than 1,800 brands across 30,000 locations, giving them the flexibility to deliver unique revenue-boosting experiences. By engaging individually with more than 285 million guests across order, delivery, loyalty, CRM, and stored value, Paytronix delivers AI features that drive increased visits and spending throughout the customer journey. For more information visit www.paytronix.com.

Media contact:
Chuck Tanowitz
Paytronix Systems, Inc.
[email protected]
617-871-2319

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