Ruth looks forward to the Springs rock scene | one on one







JW Roth




JW Roth describes himself as the “Joseph of live music”. As founder and CEO of Notes Live, Roth is on a mission to bring the live music experience to parts of the country where he sees a need.

Colorado Springs-based Notes Live announced plans earlier this year to open a $40 million amphitheater in the Polaris Point area called Sunset — and Roth expects to host 8,000 people, the “newest outdoor amphitheater.” in the country. Roth said the project will be up and running in a month or so, and is expected to take about a year and a half.

Ruth did not get started in the music business. In Colorado Springs, he founded Roth Premium Foods, a prepared foods producer that includes the Bourbon Brothers Brand. It is where Ruth has spent most of his career.

Then about 10 years ago, he began looking for investments outside the farming industry.

He bought property on what is now Bass Pro Drive and built a restaurant for a group who planned to rent it from him. But when the group went out of business, Ruth decided to take over the restaurant rather than rent it out to someone else. He eventually built his next project, live music venue Boot Barn Hall, right next door.

“I make my money selling chicken, but I take my time, and my passion is live music,” Roth said. “So when I got to the point where I could play live music, I decided that was what I was going to do, and I was going to build a company that would do it.”

Aside from Boot Barn Hall, Notes Live operates two other hotels in The Springs: Bourbon Brothers Smokehouse and Tavern; And breakfast and yoghurt burger. In late May, the company announced that it would open an outdoor amphitheater, an indoor music venue, and an adjacent restaurant in Murfreesboro, Tennessee — just one part of a plan to expand further nationwide.

What made you want to get into live music?

I love music. I’m crazy about music. And I got to a point in my life where I could, well, sit down with my family and my kids and say, ‘You know? I’m going to blow up your inheritance. I said it jokingly but you know, this is it: I’ve gotten to the point where I can. I don’t want to sound arrogant when I say it, but I can do it.

Why did you choose the location of Polaris Point for the sunset runway?

It’s the best location, I think, in Colorado. If you drive up and down I-25, you won’t get a view like this anywhere else. When you sit in the Sunset Building, and you see the Air Force Academy stadium to your left, you see the chapel to your right, and America’s Mountain just above the podium, none of that gets any better. I mean, while Red Rocks is an icon and bucket list destination for a lot and a lot of people just because they sit and where they sit and what they are, this is new. So he wouldn’t be creative. And it’s definitely not legendary at this point. But she has all of

The basics you’ll make one day.

I read that you were trying to unlock places in Leisure Deserts.

Here’s what happened. So this word probably shouldn’t be used. It’s entertainment opportunities — there are opportunities for us to build in markets that accept, from a consumer’s point of view, what we’ve built. So Colorado Springs is not a “desert”. It has the World Arena here, and it has a bunch of other stuff here. It does not have a large amphitheater for music. These are the markets we are going to. Murfreesboro does not have a large amphitheater dedicated to music. … the places we go to and build … while they are not musical deserts, they are deserts in the sense of no big musical stands.

Was there an interest from people wanting to play in the sunset when it was complete?

yes. I mean, we wouldn’t be able to piss them off, but we’re meeting with the biggest promoters as we speak. I was with one this week. We hope to have a deal within the next 30 to 45 days that will allow us to at least start the 2024 booking process; The 2024 booking will start in approximately 180 days.

Did you face challenges with this project?

Yeah, I mean, anytime you’re going to do anything in an urban environment, there are parking challenges, and there are noise challenges. There are just a variety of different challenges, and traffic is one of them. But urban places are a challenge, whether you play music, or whatever you have to do. …but when there is a will, there is a way, and usually, if you have a city that is progressive enough in the sense that they want to see this kind of economic advantage, if you so desire, they will make it work for you.

Is there a particular type of music you’re really looking forward to getting on the air?

People have asked me, because I ask people all the time… If you go out and get in your car and start your car, what’s playing in your car? Do you know what I mean? So people asked me that. Well, I’m a classic rock guy. So there’s a good chance I’ll find a way to get classic rock in place – 38 Special, Lynyrd Skynyrd, you know what I mean? …but honestly, you will see everything. Every genre will play there.

Are there other projects you have planned in the future?

This is my last deal… My focus is on building Notes Live, and Notes Live’s focus is on building 10 major campuses over the next 60 months…. We have three — if you count the sunset, you have three of them under construction or close to construction — and then you have Murfreesboro, it’s going to be the fourth, if you look at it that way. If you look at just the specific campus, you’ll find three. So we will build another seven in the next five years.

Any plans about where those will be next?

Texas definitely… We’re looking for a place there now. I’m not quite sure where this will end up. But Texas sure. Louisville, Kentucky, sure; Maybe Cincinnati and we’d like to be at Raleigh Durham, [North Carolina]region.

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