Snapper Rock launches its new swimwear line for Summer 2023 at the Swimming Group Trade Show

Retro inspired Snapper Rock swimsuit

Snapper Rock Surf Safari

Snapper Rock Beach Boho

The brand’s new Summer 2023 sun-safe swimwear line features exciting new prints and silhouettes while staying true to the brand’s commitment to sustainability.

Our entire team has worked hard to present our latest collection of swimwear that helps families maximize their time and have fun together in the great outdoors with quality pieces that also protect them from the sun.”

– Liz Eglinton

Auckland, New Zealand, June 2, 2022 / – Snapper Rock, the award-winning family swimwear brand, has announced that it will launch its Summer 2023 line at the Swim Collective in Huntington Beach, CA, on June 14-15. The Snapper Rock summer collection features nature-inspired prints, flattering silhouettes, and the brand’s iconic sun protection technology, keeping families safe from UVA and UVB rays while enjoying the outdoors.

“Our entire team has worked hard to bring you our latest collection of swimwear that helps families maximize their time and fun together in the great outdoors with quality pieces that also keep them safe from the sun,” said Liz Eglinton, founder of Snapper Rock. “Our Summer 2023 collection is inspired by nature, our team’s travels around the world, and feedback from our valued customers to create our most exciting and amazing line yet, as well as new sustainable options to deepen our commitment to the environment.”

Snapper Rock’s Summer 2023 line includes both vintage and contemporary styles in its extensive collection of family swimwear. This season, the company debuted woven fabrics in its girls’ collection that offer a fresh take on classic silhouettes, as well as tutu swimwear, puff-sleeved bikinis with shorts, one-shoulder swimsuits, eyelet swimwear, girls’ shorts, and more. The collection will feature modern designs such as vintage colors and stripes, marine plant shapes, fruits, vivid florals, feminine animal prints, neon coral, gold foil and more. A matching new mom and me print and one-shoulder silhouette introduce women to flattering new styles to create a coordinated family look.

New beachwear styles complement the girls’ collection, which features girls’ shorts, beach dresses perfect for cover-ups and beach dresses that transition seamlessly from beach time to resort time.

The Boys’ 2023 collection caters to sharks, fish and color lovers while offering easy styling with multi-functional tank tops in different colors. In addition to the classic print collection, Snapper Rock now offers nine new matching daddy and-me board short styles for a coordinated look.

In its children’s collection, Snapper Rock has launched five new girls’ silhouettes: off-the-shoulder frill sunsuits, ruffled tops, three-quarter sleeves sunsuits, ruffled-sleeve swimwear, and tutu swimwear.

The award-winning Snapper Rock swimwear will also add new sustainable options to its Summer 2023 collection, demonstrating the brand’s commitment to caring for the natural resources entrusted to us all. All of these family collections are sustainably created with innovative swimwear materials using Econyl and Repreve nylon, both recycled from waste products, while the jogger liners and mesh liners use Repreve yarns. All sustainable kits are UPF 50+ certified for sun protection and come in compostable packages.

New Snapper Rock accessories complement any family beach look. The Summer 2023 line will continue to offer the brand’s best-selling reversible and floaty baby hats with the addition of new baby hats. Other new additions include a striped visor, a vintage-inspired braided fedora for boys, and season color updates and sunglasses styles from Frankie Ray.

To learn more about Snapper Rock and its Summer 2023 line, visit, or see them at booth #211 during the Swim Collective Show in Huntington Beach, CA on June 14-15.

About Snapper Rock
Snapper Rock was launched by Liz Eglinton in 2003 to provide children – and later the whole family – with fun and practical water tools. Designed in New Zealand where the sun’s rays can be extremely harsh, Snapper Rock now leads the industry in award-winning UPF protective swimwear for kids and their parents. With lightweight/breathable fabric technology and the latest designs and colors, Snapper Rock ensures families around the world stay safe from sunburn while looking great and never compromising on style or quality. For more information on Snapper Rock, please visit or email [email protected]

Diana Lamper
Snapper Rock
+1 323-791-4210
Email us here

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