The Kansas players are poised to take advantage of that thanks to the NIL, and potentially set a model for NCAA title-winning teams in the future.

Imagine a world in which every national champion in men’s and women’s basketball – football too – celebrates their spoils in ways that earn players money and allow them to cash in on their achievements.

You don’t have to imagine it after all: this world is here.

Kansas men’s basketball is about to set a model for what every national title winner in the top three collegiate sports can and probably will do after each national championship game moving forward. As reported recently, the Kansas players will soon embark on a publicity tour and statewide celebration in light of Jayhawks 2022 NCAA Championship Title. KS has done things like this in the past, with outgoing seniors, but it’s different this time. This time all players can and will benefit from their achievements, names, photos, likenesses and legendary domestic status as National Champions for 2022.

as it should.

Every player, all 18 on the KS roster, is due to be there. Notably, this includes the most distinguished First Team All-American/Final Four player Ochai Agbaji, as well as Final Four champ David McCormack, future NBA draft pick Christian Brown and potential returning players DaJuan Harris Jr. and Jalen Wilson.

There’s also a website for this festive roundup, complete with a countdown clock and this message: “Join us for a fun-filled night full of silent, lively auctions and autographs with all 18 players. This is something to celebrate as the seniors have been on previous barn rounds. Don’t miss the auctions Silent and live action that will take place during the event and halftime. You won’t want to miss the chance to win some special KU player memorabilia. Saturday, April 23, cheer your National Champions. Rock Chalk!”

They will begin by visiting a high school in Wichita, Kansas. Souvenirs will be signed. Photos will be taken with the KS players and KU fans – young and old -. There will be a special VIP dinner, and players will also participate in a skills camp for the kids who attend. Fans will also see mini basketball, where KU players will play in a brawl for fun.

Seems like a dream experience after months and months of hard work that led to a great tournament. Kansas players will enjoy the glory of the title, while Jayhawks fans will get the chance to experience something they will remember for the rest of their lives. Ticket prices range from $30 to $125.

Arguably the best part: Kansas players are collectively set to receive 70% of ticket revenue from but many of these events will take place in the coming weeks. Furthermore, any gear for the Kansas Championship is sold, 100% of these profits will go back to the players directly. This is the platonic ideal of NIL rights to work. It’s based on merit. Kansas won the national title, and now its players are getting the fruits of their labor by getting paid — all allowed under the name, image, and likeness rules.

Everyone wins.

Kansas was ready for that, too. The school partnered with a company called 6th Man Strategies—which was started by former KU baseball player Matt Patty—in the fall of 2021. Basketball in Kansas is the biggest deal in that state. There were massive zero deal opportunities, and Patty knew it. Thanks to winning the national title, KS players now have a chance to get out into the community, celebrate their title, and get a little cash reward on the side.

The world of NIL has exploded with a host of single earning opportunities. What KS is doing here is a change in that: It’s for the whole team. community experience. It’s a way for everyone, from Agbaji and McCormack to the spectator, to benefit from their accomplishments. Cool thing, and another example that NIL rights to players enhance the college athlete experience.

This is only the beginning. The possibilities are wide. Expect to see the Kansas title tour model become the standard for National Champions in the coming years; Otherwise, it will be a missed opportunity. To get into a college sports team is to establish yourself in the highest levels of success and fandom. When a team wins a title, it raises the bar for society in many ways. Schools have always made use of tournament equipment, souvenirs and the like. still remain.

Now the players get their share.

What if Alabama won another football title in 2023? Sure, the list is much bigger, but don’t you think an army of Alabama fans around that state wouldn’t gleefully show up, shake hands, take pictures, and bid on CFP auction items? Definitely. The same goes for any other fan base, and this is probably only the beginning. Creative minds will eventually come up with bigger and broader ways to garner community support and put a little more money in players’ pockets after making school history.

Pick what works for you: UConn, Stanford, or South Carolina women’s basketball; Clemson, Georgia or Ohio State football; Duke, Kentucky, Gonzaga, North Carolina, or whatever team ends up winning the 2023 Men’s National Basketball Association title. It doesn’t matter what state or school or how it’s done: Everyone wants to celebrate the championship, and do it even after a show. All title winning schools can take advantage of this in the future as is now the case in Kansas. They would be foolish not to do so.

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