Virginia Tech Athletics Advances NIL . Space Development

Blacksburg – Virginia Tech Athletics continues to explore additional ways for its student-athletes to monetize their visibility as representatives of the Hokies brand. In March, Tech Athletics announced an enhanced partnership with INFLCR, launching the Hokies Exchange platform for student-athletes and businesses to interact and arrange a variety of Name, Image, and Likeness (NIL) endorsement deals.

Once a business, team or individual is registered and approved for the Hokies Exchange, it will be placed in a database where student-athletes and entity can connect to potential NIL deals. Companies can filter through the Student Athletic Index and narrow the selections using different criteria.

In addition, Director of Athletics Witt Babcock, confirmed that three of the NIL groups have offered their services to student-athletes, companies, and Virginia Tech’s donors. Babcock noted that the following three organizations have chosen to align with the Hokies:

Commonwealth is nothing
Commonwealth of NIL is a New River Valley-based company founded by former Virginia Representative Nick Rush and Tech Alum Forest Rush. Commonwealth of NIL specializes in comprehensive, diversified and innovative NIL solutions. Commonwealth NIL brings together resources for NIL contracts through special events, activities and sales with a unique focus in the Commonwealth of Virginia.

Hot Root Marketing, LLC
Hot Route Marketing has taken a different approach than other organizations in the NIL space. Under the leadership of Virginia Tech alum Kelly Woolwine, Hot Route Marketing, LLC represents a vehicle in which businesses, donors, and fans can invest in a unified set of resources in which to arrange nil opportunities for student-athletes.

Triumph Neal, y
Triumph NIL strives to partner corporate clients with student technical athletes to build compelling campaigns that lead to real results, as well as provide platforms for donors and fans to support their favorite Hokies. This group is led by James Cowan, Chairman of CowanPerry PC, and also includes former All-America Tech team, Kevin Jones.

The Hokies remain at the forefront of the rapidly changing NIL landscape. Earlier this year, Virginia Tech Football, along with Fanatics and OneTeam, announced a partnership that will allow fans to purchase custom jerseys for which student athletes will be compensated.

Virginia Tech is not directly involved in providing NIL introductions or negotiating any NIL agreements. The NIL Guidelines continue to evolve and Tech Athletics remains committed to providing our student-athletes with all the means to maximize their overall experience and marketability while competing for the Hokies as we strive to amplify our competitive position across all of our athletics programs.

What our coaches say
“I appreciate White and our management at Virginia Tech for continuing to work in the rapidly evolving field of NIL. The launch of the Hokies Exchange platform is a vital first step in giving our student-athletes direct access to job opportunities. The fact that several NIL groups have chosen to align with Virginia Tech indicates The market is ready to collaborate directly with our student-athletes. NIL is changing college athletics and we want our student-athletes to maximize their value in the open market.”
Brent stared Virginia Tech football coach

“I am pleased that Virginia Tech and our management have provided our athletes with so many opportunities in the NIL field. From education and the Hokies Exchange platform to these new NIL groups, we are doing everything we can to ensure that our student-athletes have the resources to make informed decisions and have the confidence to address opportunities for lack of knowledge In a way that benefits them. Our mission is to support student-athletes in all their endeavours both on and off the field. This is another step in the right direction for our department and I am pleased to see this with athletes in mind.”
Kenny Brooks Virginia Tech women’s basketball coach

“There may not be a hotter topic in the recruitment stream than NIL at the moment. The NIL space is constantly changing, and I applaud our leadership at Virginia Tech Athletics for being proactive and for continuing to advance our NIL opportunities.—Getting some of these benefits. Now that we have The many NIL groups aligned with us, these opportunities will only increase.I appreciate the sense of urgency our athletics department has shown in promoting NIL programs.It is critical that student-athletes have the education and tools to succeed in this space as we move forward in this new era of athletics University powers.
Mike Young Virginia Tech men’s basketball coach


Virginia Tech Athletics also announced Thursday that it plans to make prize money available to student-athletes as a result of the Supreme Court’s decision last June in the Alston vs. NCAA.

“We are delighted to be able to offer this financial incentive to our student-athletes to make the kind of academic advancement that will benefit them for years to come after graduation,” Babcock said. “We are currently finalizing our criteria for this program and plan to release the details to student athletes, their families and our coaching staff this summer. We anticipate starting this financial reward package starting in Fall 2022. Thanks to the tremendous success of our team’s 25 campaign campaign and generous donors at The Hokie Club, we intend to To be very competitive in this field to ensure Virginia Tech remains a very attractive destination for the nation’s top student athletes.”

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